Wild Fork’s About Us page appeals to the senses. That’s smart considering it sells responsibly farmed meat.

Beyond mouth-watering meat, Wild Fork sells peace of mind as a meat alternative for health-conscious consumers. Its About Us page does a great job of explaining how it does this by:

• Adding visual infographics of its meat’s farm-to-fork journey
• Including captioned video of its process
• Featuring pictures of its best cuts of meat
• Clearly stating the benefits of its product (convenience, variety, freshness)

Once you’re clear on your product offering, using a combination of different types of visuals can do a lot to drive your point home. Just like Wild Fork, don’t be afraid to mix and match visual elements to design an About Us page that captures attention and is unique to your brand.